July 21, 2016 - No Comments!

APPLE IS POSSIBLE TO RECEIVE $3 BILLION DIVIDENDS FROM POKÉMON GO IN 2 YEARS

Apple has 100% of iOS dominance. Apple charges 30% of revenue dividends of third party revenue. Pokémon Go, Nintendo’s mobile game, has become a hit recently. The Wall Street analyst predicted that this game might bring $ 3 billion Apple tax in two years.

Laura Martin, analyst of Needham, released a research report on Wednesday that Pokémon Go will bring Apple $3 billion dividends in 12 months to 24 months.

Pokémon Go is becoming popular around the world with a quick speed. As the quick increase of users, Nintendo has to slow down its path for global strategies. Its backstage server once was crashed as too many players applying this game.

The developers also sell all kinds of virutal goods inside Pokémon Go, such as Pokéballs. Apple charges fee from each of iOS user when he buys virutal goods.

It stimulates an active consumption inside Pokémon Go. Slice made a report that the consumption of Pokémon Go on July 10 accounted for 47% of overall American mobile games consumption.

Martin pointed out Pokémon Go encourages the consumption desire of mobile game players. Among the consumers who bought Pokémon Go virtual goods, 53% of them made no consumption in past 6 months. Pokémon Go is a great attraction to game players.

Pokémon Go has two editions, Android Pokémon Go and iOS Pokémon Go. So far, two-thirds of downloads are from iOS devices. Martin predicted the iOS users might contribute more game consumptions than Android users.

As Apple charges too much tax from third party developers, some developers criticized its policy and made other means to avoid being tax from Apple. Apple also made agreement that it would only charge 15% of dividend in the second year for those yearly third party app subscribers.

June 2, 2016 - No Comments!

IDC: 2016 SALES VOLUME OF GLOBAL SMARTPHONES ONLY INCREASE BY 3.1%

Agence France Presse quoted from the latest report that the increase of global smartphone in 2016 will slow down. Apple may experience the decline for iPhone sales for the first time.

IDC predicted that the sales volume of global smartphones in 2016 will only increase by 3.1%, up to 1.48 billion units. The increase rate for global smartphones in 2015 was 10.5%.

IDC claimed that the American, European and Chinese markets will encounter low single digit growth, while Japanese and Canadian markets will respectively decline by 6.4% and 6.9 %.

The reason for the low growth of smartphone sales is that the mass markets become saturated. Consumers will continually use their old cellphones if they are unable to get subsidies from operators to purchase a new smartphone.

IDC Ryan Reith claimed consumers wish to know where and by any means to purchase smartphones. It indicated that consumers could purchase new smartphones from manufacturers or online shopping malls instead of from operators.

Reith stated that consumers have rights to choose their favoriate bands and make bargaining at stores.

The report showed that GoogleAndroid devices will keep in the leading role in global smartphone market this year. Its sales volume accounts for 84% of global smartphone sales volume.

To conclude, Apple iPhone will encounter the first decline for sales volume this year. IDC assumed its sales will decline by 2%, down to 227 million units.

However, IDC predicted the sales of iPhone will grow again in 2017, benefiting from the release of iPhone SE.

Whats more, Windows Phone user share will decline as well as Microsoft turned its focus on other project. The report pointed out the user share of Windows Phone in 2016 is only 0.8%.