SNAPCHAT PLANS TO DEBUT IPO IN THE LATE OF THIS YEAR
Snapchat, burn after reading social networking tool, may plan to debut IPO later this year or in the beginning of next year,reported The Information.
It is said that Snapchat is negotiating with some investment bank. A final decision or agreement has not been made yet.
Snapchat spokesman claimed that there are many elements to affect whether the company will debut IPO or when it debuts. Those elements are beyond the control of Snapchat.
It seems reasonable that Snapchat will issue IPO as Evan Spiegel expressed this willingness before. He claimed at Recode tech conference last May: We need to issue IPO.
Snapchat aims at young netizens and initiate the mode of burn after reading which is different from Facebook. The character of burn after reading attracts many young users for Snapchat. It did not save the chat history, Snapchat users can chat and communicate freely and easily.
To prepare for the IPO, Snapchat has exploring some sections to make profit. It released a service for news integration which can be embedded with advertisements.
eMarketer predicted that the advertising revenue of Snapchat will reach $1 billion by 2017 while it will be double by 2018.
The media noticed that Stan Meresman became the new membership of Snapchat board of directors in 2015. Stan Meresman considered himself as financial expert and offered consulting service for CEO and CTO, involving in IPO process, how to run a listed company and accelerate business increase. He claimed that he once assisted LinkedIn, Zynga Riverbed and Polycom.
Snpachat revealed its monthly active users in this year, up to 310 million. To attract more users, it upgraded some services to allow users to save some interesting photos and videos.